Laucke Siebein — Image / Text
DE / NL / EN

Option 1
Design assignment for a brochure.

Translated with Google translate/Deepl
Possible assignment with formulated output
(e.g. do you also make brochures?).
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Independent research
– online
– ask the potential client for more information.
– create a document with easy analysis, e.g. brand archetype, competitors
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Analysis
This all looks very good. We believe that the brand/product/event is positioned in the best possible way and that the design of a brochure provides maximum added value.

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– Preparation of an offer (scope, how much time it takes, costs)
– Make process proposal (working method, timeline, necessary means Laucke Siebein and client)
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Briefing
Management, marketing department, employees, Laucke Siebein: Description of the task (problem), goal (solution), target group, vision (you and us), appearance, means and time, requirements, planning, budget, execution and delivery
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Creation of the criteria catalogue and de-briefing
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Concept
– An idea (narrative and image) through inspired speculation (creativity) and reflection ( rejecting ideas, finding other ideas).
– Engage necessary creative partners (e.g. photography, illustration, text).
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Draft
– Visualize (our most important tool is high-quality design) and present several intermediate concepts (reassurance, comparison, exchange).
– Obtaining consensus between all participants.
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Definite concept. That's how we're gonna operate!
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Draft
– Elaboration and detailing of the concept in several steps.
– Involve necessary production partners.
– Have cost offers for the production prepared and compare them with budgets.
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Transfer of data and production in cooperation with relevant (in this case a printing house) production partners
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– Delivery of the brochure
– Evaluation, measurement (added value), follow-up